GEO: How AI Tools Like ChatGPT Recommend Your Business

For two decades, we optimized for Google. Now, we must optimize for AI. When a user asks ChatGPT, Gemini, or Claude, 'Who is the best dentist in Berlin?' or 'Recommend a digital agency for B2B', the answer comes from a synthesis of trusted online data. This is GEO—Generative Engine Optimization.

How do AI models decide who to recommend? They look for 'Corroborated Authority'. Unlike Google, which counts links, AI looks for consensus across reputable sources. If your business is mentioned in industry journals, has detailed positive reviews on third-party sites, and clear, structured information on your own site, AI models are more likely to trust and cite you.

Structured Data (Schema Markup) is the language you speak to these bots. By clearly tagging your services, prices, and location in your code, you make it easy for AI to 'read' your business and confidently serve it as an answer.

The shift is from 'keywords' to 'entities'. You want your business to be a known entity in the knowledge graph of these AI models. This requires a holistic digital PR approach, ensuring your brand narrative is consistent and authoritative across the entire web.